Thank you for your interest in collaborating with Tru-Tone! We receive many partnership requests and have established the following requirements to help us evaluate opportunities more consistently.
At this time, prospective social media partners must:
Have at least 10,000 followers on the primary social media account proposed for the collaboration.
Maintain a public, active account with consistent original content and recent posting activity.
Demonstrate consistent, authentic engagement relative to the size of the account. Accounts with unusually low engagement, significant inorganic activity, or primarily engagement-exchange interactions may not qualify.
Have an established audience that meaningfully overlaps with Tru-Tone customers, particularly people interested in Christmas, holiday decorating, vintage or mid-century style, home décor, design, nostalgia, or related lifestyle content.
Have a primarily United States-based audience, since that is the principal market we currently serve.
Produce clear, well-composed photo or video content (without the use of generative AI) that is consistent with the quality and presentation of Tru-Tone’s brand.
Maintain content and community standards compatible with Tru-Tone’s values. We do not partner with accounts featuring hateful, discriminatory, inflammatory, misleading, or otherwise brand-unsafe content.
Be willing to clearly disclose complimentary products, payment, affiliate relationships, or other material connections in accordance with applicable advertising requirements.
Be able to provide current account insights or a media kit upon request, including audience location, reach, impressions, engagement, and relevant past partnership results.
Agree in advance to the expected content, publishing timeframe, required disclosures, approval process, and any applicable content-usage rights.
Disclose any recent or active partnerships with directly competing Christmas-lighting brands.
Meeting these requirements does not guarantee a collaboration, however. Partnership opportunities are limited and are selected based on current campaigns, timing, audience alignment, creative fit, available inventory, and our marketing priorities.
If you believe you fit these guidelines and would like to reach out about a potential collaboration, please fill out our Media Request / Social Media Partner Form and we'll do our best to get back to you soon.
Please, however, do not send partner/affiliate related inquiries to our support or social media channels, as those teams will direct you to the page above so that we can keep all partner inquiries in one place.